The glaring question for a social media consultant is always, “How is what you do going to make me money?”
The answer is often confusing—brand recognition, personification, personal connections …
All valid points … but all terms that can quickly cause a would-be client to mentally check out.
What about money?
While our clients generally seek anonymity, Joe Horn’s Bayou 87 BBQ Sauce gave us permission to publish this case study. Read more →